operational effectiveness is not strategy, according to harvard professor michael porter. he suggested three key principles:

  1. strategy is the creation of a unique and valuable position, involving a different set of activities.
  2. strategy requires you to make trade-offs in competing—to choose what not to do.
    some competitive activities are incompatible; thus, gains in one area can be achieved only at the expense of another area.
  3. strategy involves creating “fit” among a company’s activities.

further information

what is strategy, prof. dr. michael e. porter, harvard business review

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